The History of Creations By You Fine Jewelers in Napa

Creations by You carries Hearts on Fire and serves clients all the way from San Francisco

Creations By You Fine Jewelers, Inc. is a third generation jewelry store, originally opened by Melvin and Jim Greenberg in 1976 at the Grape Yard shopping center. Melvin’s daughter Judith was involved from the beginning in the family business and developed a passion for Jewelry.

In late 1976 Judith became the sole owner of Creations By You and eventually moved the store to the Bel Aire shopping plaza which was home for over twenty-six years. “CBY” evolved over time, it was Judith’s first love, and she cultivated that love in her daughter Melissa, as well. Little did Melissa know that one day she would continue in her mother’s footsteps. In January 2010, after a two year battle with leukemia, Judith passed away. Only a few years earlier she had designed and opened a gorgeous new store in the Redwood shopping plaza where Creations By You Fine Jewelers, Inc. is located today.

Instrumental in the fruition and development of the new dream store was Judith’s store manager and son-in-law, Brian Doughty. Brian began working at Creations By You in 1997. Along with his business degree he contributed fresh enthusiasm and imagination to the family business. It was his integrity and work ethic that helped sustain, and continued to grow the business during Judith’s illness, and the months that followed her passing. Brian and Melissa purchased the store from Judith’s estate in 2011. The couple are mutually dedicated in nurturing innovative ideas for growth and improvement while honoring the established traditions and values of their now forty year old family business. Brian and Melissa are excited about their future and look forward to serving the Napa Valley and beyond for the next forty years!